The U R Curly product line received two 2014 Editor’s Choice awards, for the second consecutive year, from the editors/curl experts at NaturallyCurly.com.

U R Curly’s Soya Shampoo received Best Shampoo, (Type 2s) and the new U R Curly Abyssinian Oil received Best Hair Oil (Type 4s).

U R Curly was founded in Memphis, TN in 2011, and has since become a go-to brand for anyone with textured hair. The products don’t contain ingredients like alcohol, parabens, petrolatum/petroleum, polyethylene glycol, sulfates, silicones or dyes – standing out from its competitors in this category.

The brand’s hallmark ingredient Abyssinian Oil, which gives hair a natural radiant luster, protects it from friction and damage, as well as helps to detangle the hair and lock in essential moisture, the brand says.

Photo: U R Curly